Lessons From Building Businesses
Idea to success, building a business map I’m 2 years into multipreneurship. I embarked on this journey because I loved the early days of building Morning Brew , and I wanted to recreate that feeling over and over and over again. The plan was simple: Incubate 1-2 new businesses per year Spend most of my time in the 0-to-1 phase Bring on a CEO as soon as a business’s cash flow can afford it Fire myself from the business within 12 months Table of Contents Initial Doubts Case Study: storyarb Key Lessons Picking the Right CEO Is Everything Everything Takes Longer Than You Think Pivoting Is the Rule, Not the Exception You Need the Right Structure Think of Yourself as a Product Multipreneurship Isn’t for Everyone Conclusion Initial Doubts I had doubts about this model from the jump: Building something great requires maniacal focus. This model is unfocused by design. I had an early win with Morning Brew, but I wasn’t sure if I was...